Global PETS Forum Awards 2008
MONTREAL, CANADA – (For Immediate Release) – Rolf C. Hagen Inc.’s product development concepts have earned it a leadership position in the pet industry. Now, these “winning” ideas have also garnered another honor for the company: the highly-regarded Global Pets Forum Award 2008. Hagen was given the award in January during a ceremony at the Grand Hotel Kempinski in Geneva, Switzerland for a presentation on how it has responded to “Changing Consumers, Changing Opportunities.”
Conducted by company president Rolf Hagen Jr., the presentation detailed how Hagen recognizes and appreciates shifts in consumer values, attitudes and lifestyles, then uses this knowledge to implement a brand strategy that helps the company and its retail partners reach consumers in a changing market.
The two other finalists for the Global PETS Forum Award 2008 were TRIXE Heimtierbedarf GmbH & Co. KG of Germany and Tropehagen Zoo of Norway. Like Rolf C. Hagen, these two companies were individual category winners before advancing to the finals. Participants in the Global PETS Forum, which drew 217 industry leaders from 28 countries, joined a panel of judges from PETS International magazine to cast ballots for the Global PETS Forum Award 2008, which was sponsored by the German Pet Trade & Industry Association and WZF GmbH, organizer of the Interzoo Show.
