Archive for December, 2010

Friskies Premieres Cat Diaries: The First Ever Movie Filmed by Cats

  On December 9, 2010 Friskies®  brand cat food  unveiled Cat Diaries: The First Ever Movie Filmed by Cats, during a red-carpet event at The Grove's Pacific Theatre in Los Angeles. This short film features documentary style footage taken directly from cats, who donned video cameras on their collars to provide around-the-clock coverage of their daily lives. From apartments to homes, from New York to California,viewers are taken on a tour across the country to see life from a cat's perspective. To create the four-minute film, a handful of cats from across the country were equipped with HD video cameras around their collars to collect documentary style footage of their daily lives. The film stars a number of celebricats,  including Charlene Butterbean, Fudge, Gizmo and Milo as they explore, play and enjoy life. Friskies worked with Los Angeles based director/producer Erik Denno and editor/director Jason Farrell to spotlight cats on the silver screen. Bryan Lee Brown and Paul Figueroa created the film's original music. Friskies selected cats that were playful and adventurous for the project.  The selected cats,  dubbed "The RePURRters", wore specially-designed portable video cameras around their necks to capture daily footage for five days. Purina animal behaviorist, Dr. Jill Villarreal, analyzed the footage to draw conclusions as to the daily adventures of cats. The findings are presented in the second edition of The Scratchington Post.  To view the film online, please visit http://www.friskies.com/repurrters/.